Principles of Multisensory Applications

We have entered a new era of computing where everyone and everything is connected.

But this won’t automatically mean more people using your apps and doing business with you on more devices. In fact, it will mean the opposite if you don’t start thinking about your app in a different way: as the primary channel of customer engagement for your business, as opposed to a data entry terminal forcing your customers into entering and interacting with siloed data with no intelligence or connection.

Click here to read the full article I wrote with James Ward.